Tuesday, July 12, 2005

London at heart

Being away from Singapore during the IOC conference meant that I was cut off from all the publicity materials from the competing cities. I just saw London's "Sport at Heart" video on CCTV's sports channel.

it was simple and flowing (reminds me of a Nike ad!) and has lots of visual impact. I'm sidetracking, but our tourism board people should catch hold of the creative team that produced this video or should simply learn from the guys who did the Malaysian tourism promo video. I think they beat our Uniquely Singapore ad hands down!

What made this video sparkled was the "cameo" appearances by British sports and movie personalities. Although every competing cities had the same idea but the Brits packaged it more brilliantly. For me, Roger Moore and Miss Moneypenny's appearance was delightfully done! and so was David Beckham's crossword puzzle (look out for what he filled in!). Heather Small's song "Proud" on the soundtrack was catchy and infectious.

in the aftermath of the 7 July bombings, the video clip has taken on a tone of poignancy. As the theme song goes "what have you done today to make you feel proud?" I say plenty for Londoners! they have taken the worst of what the terrorists could throw at them and went on with their lives. we should remember London and its people had lived through the Blitz and the deprivations of the war years!

as they say in dog latin:"nil carborundum illegitimi!" or don't let the b**tards grind you down!


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